A new iPhone used to mean 100s of customers lined up to get the new model. They lined up at Apple and AT&T Stores across the country, but now with the ability to pre-order online and more time to prepare, iPhone launches are largely symbolic, but still fun for all involved.
“We’re excited to bring the best and most powerful iPhone lineup ever with the arrival of iPhone 13 Pro, iPhone 13 Pro Max, iPhone 13, and iPhone 13 mini,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With beautiful designs, unparalleled new camera systems, powerful A15 Bionic chip, and a customized hardware design including more 5G bands, and combined with AT&T’s expansive 5G network, the new iPhone 13 lineup delivers an advanced 5G experience.”
Greeting customers and media at the AT&T Store on Lenox Rd. in Atlanta were Celeste Boyd-Spear, Vice President and General Manager for Southeast States Retail and Branisha Newberry, Sales Program Communication Lead or Sales Program Execution Lead.
“Every customer will get the best deal on every unlimited plan,” explained Boyd-Spear. “There are no restrictions on that, and if you come to AT&T with a trade, you can get the iPhone 13 for free with the exception of the Max.”
This is another big step for AT&T and its partner, Apple.
“As the first carrier to debut the original iPhone, AT&T is thrilled to be offering the all-new iPhone 13 lineup to our customers” said Jenifer Robertson, executive vice president and general manager, AT&T Mobility. “And as the first to offer our best deals for everyone, new and existing customers can get a great deal, including the iPhone 13 Pro, iPhone 13 or iPhone 13 mini on us, all on the nation’s best 5G network.”
Featuring an advanced 5G experience with more 5G bands, the iPhone 13 lineup works in more places on 5G for greater coverage and performance.1 Available in four stunning finishes — graphite, gold, silver, and the all-new sierra blue — iPhone 13 Pro and iPhone 13 Pro Max, introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience even faster and more responsive. They also introduce the best battery life ever on iPhone with iPhone 13 Pro Max, lasting up to two and a half hours longer in a day than iPhone 12 Pro Max, a new storage capacity of 1TB, and are protected by the Ceramic Shield front cover, tougher than any smartphone glass.
With new Ultra Wide, Wide, and Telephoto cameras, the pro camera system gets its biggest advancement ever capturing stunning photos and video, powered by the Apple-designed A15 Bionic. These technologies enable impressive new photo capabilities like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera, and new computational photography features like Photographic Styles to personalize the look of images in the Camera app, and Night mode on all cameras. Video takes a huge leap forward offering Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance. Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone.
The next generation iPhone 13 and iPhone 13 mini feature a beautiful design with sleek flat edges in five gorgeous new colors — pink, blue, midnight, starlight, and (PRODUCT)RED.2 Both models feature major innovations including the most advanced dual-camera system ever on iPhone — with a new Wide camera with bigger pixels and sensor-shift optical image stabilization offering improvements in low light photos and videos, a new way to personalize the camera with Photographic Styles, and Cinematic mode, which brings a new dimension to video storytelling. Equipped with the Apple-designed A15 Bionic, iPhone 13 and iPhone 13 mini also boast super-fast performance and power efficiency, longer battery life, a brighter Super Retina XDR display that brings content to life, incredible durability with the Ceramic Shield front cover, double the entry-level storage at 128GB, an industry-leading IP68 rating for water resistance, and an advanced 5G experience.
One place you can go to see more: www.att.com/shop-live
