The future is here, Keurig Green Mountain has teamed up with soda companies to create pouches for their new device; Keurig Kold. Making a glass of Coke right in your kitchen will surely make Georgians happy, the catch is, the machine costs $300.
The Keurig Kold hits the market today and it’s similar in concept to Keurig’s brewers, which let people make cups of coffee and tea by inserting a pod into the machine and pressing a button.
Coca-Cola owns a 16.8% stake in Keurig Green Mountain, so Coke hopes the device takes off too!
Still, it’s not yet clear who will buy the Keurig Kold, which is the size of a very large crockpot. Keurig says the suggested retail price for the machine is $369.99, but that prices could be as low as $299 depending on promotions. Each pod will cost between $1.12 and $1.25 and make an 8-ounce serving. That means it’s not really a way to save money, since people can buy 2-liter bottles and 6-pack cans of soda for less, on a per-serving basis.
Instead, Keurig CEO Brian Kelley said Kold is a way for people to have a variety of drinks at their disposal, without having cans and bottles take up space in their homes. Among the other drinks the machine can make are “craft” sodas made by Keurig, and later this year, cocktail mixers.
“It’s a premium — it’s about choice and convenience,” Keurig CEO Brain Kelley said.
Those who don’t want another machine taking up space on their countertop might want to wait a few years; Keurig says it’s working on a machine that could make both hot and cold drinks.
