The 2025 Discover Boating Atlanta Boat Show, in partnership with Progressive Insurance®, is returning from January 9-12 at the Georgia World Congress Center and looking to deliver an unforgettable experience for boating enthusiasts, families and thrill-seekers alike. In addition to hundreds of new boats for sale, this year’s show aims to entertain, educate and inspire visitors of all ages with a variety of special features and activities.
2025 Discover Boating Atlanta Boat Show highlights include:
Discover Boating Lake Life Lounge
Visitors can immerse themselves in the best of the boating lifestyle at the Lake Life Lounge. Whether relaxing with friends or diving into unique activities, there’s something for everyone. The lounge will include:
Tasting Atlanta (Saturday): Enjoy “Boat Apétit” tastings showcasing Atlanta’s vibrant food culture.
Gaming Truck: Jump into the ultimate nautical gaming adventure with water sports games on cutting-edge consoles.
Golf Simulator: Take a virtual swing at the iconic 17th Hole of Lake Tahoe’s Edgewood Golf Course.
Racing Boats Display: Thrill-seekers can dive into the adrenaline-fueled world of boat racing on Lake Guntersville. The display will include race footage, live-stream commentary and up-close views of racing boats. Visitors can also snag exclusive swag and immerse themselves in the excitement of Guntersville Lake HydroFest, courtesy of Marshall County Tourism and Sports.
Let’s Go Fishing Center
Fishing enthusiasts can dive into the action at the Bass Tub, a 5,000-gallon aquarium. Professional anglers will showcase expert techniques, including casting, baiting, and luring, while demonstrating how fish react in real-time.
Fred’s Shed How-to Center – Presented by Progressive®
Boaters of all levels can learn tips, tricks and DIY advice at Fred’s Shed. From first-time boaters to seasoned captains, attendees can troubleshoot almost any boat issue with expert guidance. Always a boating enthusiast’s favorite.
Kids’ Zone
Young visitors will find plenty to enjoy with a variety of fun-filled activities designed just for them. The Kids’ Zone will also feature the Surfing Simulator, where visitors can test their surfing skills on a real surfboard—without getting wet.
The Atlanta Boat Show also offers specialized ticket discounts and seminars throughout the weekend including the following:
$5 Tickets After 5 p.m.
January 9-10
Those looking to blow off steam after the work day and kick off the weekend with a splash can enjoy $5 tickets to the Atlanta Boat Show after 5 p.m., along with Happy Hour drink specials and more. Discounted tickets will be available online and on-site after 5 p.m.
Career Day
Thursday, January 9
Aspiring marine professionals have the chance to explore career opportunities in the marine industry at the Atlanta Boat Show! Visitors will meet with industry leaders, learn about required skills and training, and discover pathways to joining this exciting field.
Family Day
Sunday, January 12
On the last day of the show, families can enjoy a day of fun with the $28 Family Day Pass, valid for two adults and two children under 17. Available online, this pass will provide families a day filled with memories at an affordable price point.
No matter which day visitors attend, the 2025 Atlanta Boat Show promises something for everyone. From seasoned boating enthusiasts looking to explore more boats, more brands and the best deals to families seeking a weekend adventure, this four-day event is not to be missed. The Atlanta Boat Show takes place Thursday, Jan. 9 through Sunday, Jan. 12, 2025 at the Georgia World Congress Center, Hall C. Parking can be reserved in advance at atlantaboatshow.com, and tickets are on sale now at this link. For more information, visit atlantaboatshow.com or Facebook and Instagram @AtlantaBoatShow.
Discover Boating boat shows are owned and produced by the National Marine Manufacturers Association (NMMA), in partnership with Progressive® Insurance. The NMMA is the leading trade organization for the North American recreational boating industry and largest producer of boat and sport shows in the U.S., which connects the recreational boating industry with the boating consumer year-round through Discover Boating.
